Building the in-cab entertainment ad-tech platform
One of our pre-incorpration ventures was an in-cab entertainment ad-tech platform. A traveller's entertainment medium to explore the city & getting benefits during their journey.
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Coming up with simple and efficient design requires knowing your users better, understanding of the business side and creation of prototypes that are tested for usability. A great user experience design in product is the result of the process of performing iterations until the final design is achieved.
Starting from scratch to the final product
To arrive on the final version of the product various design methodologies were used to gain a design direction for this fresh new startup project. It included user interviews, concept design workshops, uncovering ideas trend by affinity diagramming, lo-fidelity wireframes, concept testing etc.
Following the designs, the development of the product started and the right combination of technology was implemented to craete this platform.